Negosyo Spotlight Ep 01: Hazel Asignar of Ninang’s Kitchen

Negosyo Spotlight Ep 01: Hazel Asignar of Ninang’s Kitchen

SME Inspirations

UnionBank Publication

UnionBank Publication

192 week ago — 2 min read

Negosyo Spotlight is a series of videos that aims to inspire and motivate aspiring and budding entrepreneurs to grow their businesses and reach their goals. It features entrepreneurs who are part of the UnionBank GlobalLinker network.


The pilot episode features Hazel Asignar, owner and founder of Ninang’s Kitchen, from Dumaguete City. She left her job as a call center agent of 11 years following the advice of her doctor after suffering from several illnesses due to the nature of her occupation.

With appalling medical bills, growing household expenses, and a family to support, Hazel had to find ways to make ends meet. Utilizing her skills in cooking, she put up her own business with a capital of Php 1,000.

In this episode, you will know more about her business journey and you will learn the following:


  • How Hazel was able to overcome challenges in sharting her business.
  • How she was able to grow her small capital and was able to expand her offerings from 1 to 5 food products.
  • How the Department of Trade and Industry became instrumental in growing her business
  • How UnionBank GlobalLinker has helped her adapt to the new normal

Watch the interview below hosted by Jaypee Soliman, Lead Advocate of UnionBank GlobalLinker.


To support and buy her products, visit her online store at 

To explore business opportunities, link with Hazel Asignar by clicking on the 'Connect' button on her profile.


Disclaimer: This article is based solely on the inputs shared by the featured member. GlobalLinker does not necessarily endorse the views, opinions & facts stated by the members.


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