Why You Need Your Own Website and What You Need to Consider

Why You Need Your Own Website and What You Need to Consider

Branding & PR

Donna Musni

Donna Musni

18 week ago — 5 min read

Gone are the days when businesses could rely solely on traditional brick-and-mortar stores. In today's digital era, online presence is imperative for reaching customers and driving growth. For Filipino micro, small, and medium enterprises (MSMEs), it's time to consider creating your own e-commerce website seriously.


Here's why it's not just an option anymore - it's a necessity


  • Tap Into a Global Customer Base

An e-commerce website allows you to break free from geographical limitations. You can market to and sell to customers across the Philippines, Southeast Asia, and beyond without costly physical expansion. The internet levels the playing field, letting small businesses compete globally.


  • Drive Sales 24/7

Say goodbye to limiting your sales to store opening hours. With a website, customers can shop from the comfort of their homes at any time - morning, noon, or night. Catering to today's on-demand culture with round-the-clock accessibility can lead to a noteworthy boost in revenue.


  • Share Your Unique Brand Story

Your website is a platform to showcase what sets your brand apart. You can convey your origin story, values, vision, and distinct product offerings through compelling visuals and content. Building a memorable brand identity and emotional connection with customers is key to loyalty.


  • Gain Data-Driven Insights

E-commerce platforms provide valuable analytics on customer behavior and preferences. You can use these insights to refine your products, target marketing more effectively, improve website conversion, and deliver a personalized customer experience. Data is your best friend for staying agile and competitive.


  • Stand Out from the Competition

As consumers flock online, not having a website puts you at risk of losing out to tech-savvy competitors. Getting up to speed with an e-commerce presence demonstrates your commitment to meeting customers' digital-first expectations.


Key Considerations for Launching Your E-Commerce Website


  • Choosing the Right Platform

Select a platform that's user-friendly and equipped to handle your current and future business needs. Factor in your budget, catalog size, customization requirements, built-in payment integration, and scalability.


  • Optimizing the User Experience

Create seamless site navigation, boost loading speeds, and ensure mobile responsiveness. Prioritize intuitive design with features like predictive search and one-click checkout for hassle-free transactions.


  • Bolstering Security

Implement robust security measures like SSL encryption, PCI compliance, and trusted payment gateways to safeguard customer data and prevent fraud. Security is paramount for earning trust.


  • Improving Discoverability

Employ search engine optimization (SEO) strategies like keyword targeting and link-building to improve visibility and organic traffic. Create engaging and informative content that gets discovered.


  • Providing Ongoing Support

Regularly update products, content, and security features. Invest in reliable customer service and technical support. Nurturing relationships and addressing issues quickly builds lasting loyalty.


Launch Your E-Commerce Site Hassle-Free with UnionBank GlobalLinker

As an MSME, going it alone can seem overwhelming but UnionBank GlobalLinker makes e-commerce website creation easy even without coding expertise. You can set up your online store and access all functions on the platform to improve your discoverability, manage and grow your business, and get 360-degree support - completely free of cost!


For further assistance, UnionBank GlobalLinker has also partnered with Chimes Consulting to offer exclusive discounted website creation services. Now is the time to make the digital leap. Empower your business to thrive in the e-commerce space with UnionBank GlobalLinker!