18 Sep 2020, 13:15 — 4 min read
In using digital platforms, one way to get your business on top is by having an idea about SEO or Search Engine Optimization. This pertains to the marketing tactic that can affect the visibility of your website in a search engine’s unpaid results. SEO can be used to attract significant traffic, leads, sales, and most especially profit for your business.
Why is SEO important for businesses?
Well, your customers these days are all searching through the internet. Using SEO is setting specific, high-intent traffic when people are looking for things online.
When your customers search online, they search in a manner related to what they need. Your role as the marketer needs to provide direct information related to their respective business. You are answering questions, and you solve their problems. There is a trust from consumers to marketers.
Search Engine Optimization (SEO) helps your business or brand standout among the rest in search engine results. How you execute your SEO strategies determine where your post or website places in search engines such as Google. As business owners and marketers, you would want to have people view your platforms, ads, and posts. You need traffic - and the good kind of traffic.
Also read: Power of content: How to generate to your eStore using content
The first thing about SEO is the relevant keyword research and targeting keyword practices. It will determine what you are optimizing. It simply means identifying the terms that people search for—keywords.
There are factors to consider when looking for the appropriate keywords such as search volume, relevance, and competition. SEO is also a competition where you want to consider the potential costs and likelihood for success when driving the SEO.
Understanding SEO is understanding your customers more and what they are likely to search for. Thinking of the things that they are interested in it, possible problems that they need to search, the language they use, and your competitors that they are buying things from.
Also read: Simple SEO tips for business owners
Once the keyword is all set, the next step with SEO is the actual implementation of the targeted keywords that you are putting on the content of your site. Your site is targeting a core term and other related terms to perfectly optimize it.
Take note that the main objective of search engine optimization is to gain more exposure for your website and site’s content. Using SEO is not always successful on the first try. There should be a different single aspect of optimization that could be done on your website. It includes the assessment of your business on your niche, budget, and resources and the return of investment that your business can give you. Thus, this will always be different for every site.
To learn more about SEO, join Lyn Ola in her upcoming webinar here.
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