25 Apr 2019, 10:57 — 6 min read
Background: Blockchain in simple terms is a series of data that is managed by a cluster of computers that are not owned by a single entity. Each of these data stored in ‘blocks’ are secured using cryptographic principles called ‘chains’. The blockchain network has no authority meaning the information in it is transparent to all. When it comes to the design aspect of blockchain technology, challenges are many. Some of the major challenges being making the application user friendly and enhancing the usability. The basic principle of blockchain design revolves around the concept of trust and improving transparency and security of legal transactions. If you are looking to craft a better User Experience (UX) design for blockchain, read this article by Raghu A where he shares some valuable tips.
Blockchain is an innovative technology that has emerged in the recent times. It changes the traditional transactions and paves a way for modern digital currencies like Bitcoin and Ethereum. It is not bound to just financial transactions; it can also be applied to music, art, stocks and so much more.
Now when it comes to developing an app or designing a product, it should either attract your target audience or give you massive sales. But what if you have neither gained sales nor audience? All your efforts will come down to zero right? Developing a blockchain technology is not easy but implementing it to users is something that takes you to the next stage. Therefore developing a blockchain technology needs utmost care and caution. If the technology has been built with poor UX design, it will never succeed in the market. To develop a better UX design for blockchain app, you may need to hire blockchain app designers.
Developing a blockchain technology needs utmost care and caution. If the technology has been built with poor UX design, it will never succeed in the market.
Here are four tips to design a better UX for blockchain technology.
1. Talk to your users
This point makes sense not only for blockchain technology but whenever you are developing a product. You should be keen enough to communicate with your users. The stronger the engagement with users the more widespread adoption you can gain on your product. There is always a demand for high quality, standard and better UX design, if you can’t produce it, you can’t expect acceptance too.
So, if you are sure to start a blockchain application design, you need to understand that everything starts with finding the target audience. Initiate by interacting with them via interviews, surveys and usability testing. This high engagement with users helps you while validating product concept and testing assumptions. After this, you will able to assume the concept based on the reviews, but don’t design a product just based on assumptions.
2. Trust credibility
Would you prefer a company which has observable trust issues? A big no, right? Similarly for blockchain which is being used by people around the world everyday, building and maintaining trust is very important. Whenever you hire a designer for blockchain UX design, consider the following things:
3. Timing and feedback
Always keep your users updated. Whether you have a new deal or offer or a new task at hand, let your user know everything. This is another thing that keeps you engaged with users. Be open to provide and receive feedback to and from your users.
Whenever they receive or transfer money, give them a feedback, because doing a transfer is not a 1-5 seconds concept. Receiving such feedback is commonly known as validation and confirmation. If a better UX design for blockchain is your goal, try to add clarity of intent to your design.
4. Onboarding and education
Spreading awareness about your product and approaching the right type of users is the goal which can be gained by a better UX design.
A good UX design fills the gap between users and the developers. So, providing the content about the screens should be simple and understandable to your users. Educating them on how to use the product will also drive adoption.
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