29 Apr 2020, 13:30 — 3 min read
What if my business and products are not fit for online?
I've heard this question from entrepreneurs and this was also mentioned during the webinar, ‘How To Take Your Business Online While Working From Home,’ conducted by AFFI and OLERN.
Yes, your products or services may not be a good fit for online initiatives but your customers are. People will buy from you when they are aware of you and your offering. We all know that, right? So, the more people see, hear, and learn about you, the higher your chances of staying on top of their minds.
Also read: How to start digitizing your business
Once your brand or business is on top of the mind of your target customers, the more opportunities are presented for you to establish an emotional relationship with them.
We all know that people buy from brands they know not only because of their products and features but also because they are emotionally invested in that brand or product too.
People will buy from you when they are aware of you and your offering. We all know that, right? So, the more people see, hear, and learn about you, the higher your chances of staying on top of their minds.
Now, if you still insist on putting a limit to yourself and choose not to explore how your brand can align with opportunities by having a digital strategy, it's your call.
If you want to take your brand’s digital strategy to the next level, you can start with social media marketing.I'm honored to share these best practices by some of my colleagues, marketing practitioners, and industry thought leaders.
Their insights might give you ideas on how you can start right in social media marketing.
Also read: Digital strategies to help your business amidst COVID-19 crisis
If you want to know more about what these brilliant people have shared here, just comment your questions below. Or you may reach out to them directly too.
You can learn more about Social Media Best Practices in 2020 here.
Image source: Freepik
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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.
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