Pune, India

Marketing, Advertising & PR > Marketing

Amway is an American company that uses a multi-level marketing model to sell a variety of products, primarily in the hea


Amway combines direct selling with a multi-level marketing strategy. Amway distributors, referred to as "independent business owners" (IBOs), may market products directly to potential customers and may also sponsor and mentor other people to become IBOs. IBOs may earn income both from the retail markup on any products they sell personally, plus a performance bonus based on the sales volume they and their downline (IBOs they have sponsored) have generated.

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Raj and Sangita Shah both came from middleclass, working families in Gujarat, India. Sangita came to the U.S. as a teenager with her parents in 1978. After high school, she attended Rutgers University, where she earned a degree in accounting and finance. Raj completed his master’s degree in business at Baroda, India, and came to the U.S. in December of 1982 to pursue another master’s degree in computer science at Cleveland State University. Raj and Sangita met while living in the States, and were married in New Jersey in October 1988. Raj had always wanted to own his own business, be his own boss, and give his wife the choice of being a full-time mother when they had their family. They saw this business as the vehicle to make these dreams come true. For the first eight months in the business, Raj and Sangita did not realize the potential of this opportunity. They thank God for their upline, Kulin and Mina Desai, who encouraged Raj to attend Britt school in May 1991.

Jan 2017



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