Earlier, I had a productive discussion with a serial entrepreneur on possible digital strategies she can implement. 

Her businesses are in the retail industry (RTWs), printing, and now planning to launch another one that's around arts and crafts.  Because of the COVID-19 pandemic and how most people are quarantined these days (and the coming months), her existing businesses are taking the blow. 

Without being insensitive to the current situation, you can still find tons of ways to keep your brand or business alive. 

Here's a simple guide I shared with her that you can also follow:

1. It would greatly help if you take your eyes away from your actual services or products for the meantime

Yes, you want sales, but it will only come to you if you're able to 'hit home' with your customers or audience.

2. Determine who among your existing customers or clients you would to attract more 

Then come up with a strategy on how you can reach out and engage with them. These days, they're most likely more open to reading or engaging with your brand because they have more time.

Once you don't limit yourself to just promoting and selling your product or services, the opportunities to align with profitable initiatives will present themselves.

If they are already your satisfied customers, explore opportunities to reward or collaborate with them. If done right, their online activities might just be a great opportunity to complement your marketing efforts. 

Also read: Customer acquisition and retention: How you can do it?

3. Collaborate with people or organizations that are already doing a great job reaching out and engaging with their audience

Many people and brands are now actively increasing their online activities these days more than ever. Other than doing all the work yourself, consider partnering up with others who already have an audience that's complementary to your brand or business.

Also read: How can SMEs adopt digital transformation?

I'm sure there are many other opportunities out there for your business to continue its growth. Once you don't limit yourself to just promoting and selling your product or services, the opportunities to align with profitable initiatives will present themselves.

What about you? What digital strategies can you recommend?

To explore business opportunities, link with Rey Baguio by clicking on the 'Connect' button on his profile.

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