7 Dec 2018, 09:30 — 4 min read
“I wanted to build my own business so I can take care of my child,” she shares. With the help of her previous work experience, she’s been able to build Gen Sweet Tarts and now owns a house and has freedom to manage her own time.
Her business journey hasn’t been smooth sailing, but with determination and hard work, she has found success.
In conversation with GlobalLinker (GL), Genalyn Socorro (Genalyn) shares her business journey.
GL: Tell us about your business and how it came into being?
Genalyn: My drive to have a business started when my husband and I worked in a Pasalubong Center. When we were working there, I noticed that I was neglecting my child due to the long work hours. I thought of building my own business, so that I could devote more time taking care of my child. That’s when I started to read magazines about business.
We were able to save Php70, 000 while we’re working before. Since we used to work in a Pasalubong Center, we thought of building a similar business. I knew there’s a profit to be made, so we built the same kind of business. But that was a mistake. After three months, our store was already closed because we immediately rented a space for our store.
GL: What are the challenges you have faced in establishing your business?
Genalyn: One of our challenges was when our store closed. I thought it was the end of our business. But our business became better because we now work at home. We’re no longer renting a space and we’re just delivering our products.
GL: What is the Unique Selling Proposition (USP) of your business?
Genalyn: Our unique selling proposition is that our products are delicious and affordable.
GL: What are some of the milestones of your business?
Genalyn: We’re no longer renting our house. We already have our own house and lot because of our business. In addition, we also created a new product
packaging with the help of DTI.
GL: What role do you feel GlobalLinker plays in connecting and assisting SMEs?
Genalyn: UnionBank GlobalLinker helps us in networking our business because many people get to know our product. It also widens our knowledge that will help in growing our business as more people will give us advice and buy our products.
GL: What is your message to aspiring entrepreneurs?
Genalyn: My message for those who want to have a business is to be hardworking, to be persistent, and to not stop dreaming. Always pray and ask for guidance and strength because there are a lot of challenges in business. Think of your reasons why you are doing your business. For me, it’s for my child and my family. You can help them, even more, when your business is successful because you are earning and you’re also providing jobs.
Network with Genalyn Socorro by clicking on the 'Invite' on her profile.
Disclaimer: This article is based solely on the inputs shared by the featured member. GlobalLinker does not necessarily endorse the views, opinions & facts stated by the member.
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