Holiday season is here! Parties and celebrations are here and there. And as a business owner, you can take this great opportunity to get your customers’ attention as you showcase your brands and offer products or services that fit the holiday vibe.

However, you might think that getting your customers’ attention can hurt your budget. While, in fact, there are cost-effective ways to do it like using high quality and appealing images. Imagine you posted a Christmas greeting on your social media account with pixelated or poor quality images; what do you think your customers or your potential customers would think of it? Or let’s say you put up an offer on your website without any photos for your product or services. Whether you like it or not, the quality of the photos you use can make or break your brand. With good quality and the right images that speak well for your business or the products/services that you offer can give you a huge competitive edge.  Here are some pointers when selecting photos to get your customers’ attention:

Also read: How your business can provide the best customer experience

1. Ensure that your images are sharp

Who wants to see a blurry or pixelated image? Posting blurry photos can hurt your business and send an uninviting message to your potential customers that you don’t take your business seriously.

 With the right photos, content, and a compelling call-to-action, you can get the attention of your customers.

2. Make the file size as small as possible so it can load faster

It’s extremely important that images load fast to avoid your customers to navigate away from your website or social media account. Remember that the smaller the file size of the image, the faster it will load.

Also read: 5 ways to speed up your website

3. Make sure that photos are relevant to your content to avoid confusion for your customers

Just imagine sharing an article about gift giving and the featured image is a crying individual.  Can you see the connection? Make sure that the image supports the content well. With the right photos, content, and a compelling call-to-action, you can eventually get the attention of your customers.
 

4.  Utilize high-quality stock photos from established photo site

While there are sites that offer free stock photos, the options are way too limited. With a premium photo site like Shutterstock, you can find over 240 million images with powerful search tools you can use to your advantage so you can spend time doing other important things for your business than finding high-quality photos. As a UnionBank GlobalLinker member, you can claim 10% off for the first month of your subscription package to Shutterstock using the promo code: GL10SSTK

Do not ignore the importance of images for your brand – let your customers feel the holiday cheer by using high-quality photos!