UnionBank’s effort to empower micro, small and medium enterprises (MSMEs) and to connect them with other business owners from other countries through TradeConnect was recognized as the Best Customer Relations and Brand Engagement Initiative at the Global Retail Awards.

John Cary Ong, UnionBank’s Transaction Banking Center head, received the award for the said initiative. Through TradeConnect organized by GlobalLinker, UnionBank brought 25 SMEs to Singapore in an all-expense paid trip to take part in the event.

Also read: 'Digitize or Perish': UnionBank bets big on tech to drive growth

TradeConnect is a global SME meet up for cross border knowledge and trade. Hosted on the sidelines of the Singapore FinTech Festival, the two-day event on November 13 and November 14, 2018 saw business owners from India, Philippines and Singapore meet and discuss cross border trade opportunities and attend expert sessions on digitization.

The international exposure for the selected 25 MSMEs became an opportunity for them to showcase what they do and build meaningful connections with other business owners from India and Singapore.  

“It has been a wonderful 4 days in Singapore! Met new friends, made new connections and most importantly, I came home with a bigger vision for my business ‘The Fulfilled Women’, shared Viviene Bigornia, Founder of the Fulfilled Women, who was one of the 25 SMEs chosen by UnionBank.

Also read: My Singapore TradeConnect 2018 experience: Global SME Meetup
 

To give everyone an equal opportunity to be part of the TradeConnect, UnionBank conducted a digital campaign that encouraged users to engage on UnionBank GlobalLinker. They also utilized other social media channels like Facebook and Instagram and collaborated with celebrity influencers.

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