Anil Kumar 

28 Apr 2017, 5 min read

Marketing

Nudge, nudge, wink, wink

Anil Kumar outlines the increasing prevalence of ‘nudging’ or psychological marketing that is used to push sales.

Anil Kumar 

21 Apr 2017, 5 min read

Marketing

Marketing? Say that again!

A reflection on the fading importance of the traditional 4 P’s in marketing & how the foundation of marketing has been redefined.

• 1 Comment

Anil Kumar 

27 Mar 2017, 5 min read

Digital & Technology

Digital Evolution: The making of Human 2.0

Anil Kumar, Founder of Planetworx, opines about the possibilities in technology in the future and its impact on us humans.

• 4 Comments

Anil Kumar 

6 Feb 2017, 4 min read

Entrepreneurship

Demonetising entrepreneurship

Anil Kumar, Co-founder of Planetworx Technologies outlines what it takes for an entrepreneur's journey to be fulfilling even as they work towards business success.

• 2 Comments