Bank exec sees sustained digital improvements post-pandemic

Bank exec sees sustained digital improvements post-pandemic

Digital & Technology

UnionBank Publication

UnionBank Publication

23 Apr 2021, 13:00 — 3 min read

An official of Union Bank of the Philippines (UnionBank) sees further improvements on digital services post-pandemic as people have greatly benefited from technological enhancements on banking services, among others.
 
“I think the digital technologies and applications will still be very much part of our lives and it will only continue to improve as we release more innovations and adapt into the digital world,” UnionBank executive vice president and chief human resource officer Michelle Rubio said in a virtual beefing on Wednesday.

Rubio said it is a “good thing” that the bank started its digital transformation bid in 2016, which enabled it to easily shift and address customers’ needs following the quarantine measures. 

“We recognized that we had to learn and leverage the use of technology or new competition will overtake us. Our customers have changing needs, wanting banking services that are easy to obtain and seamlessly integrated into their lives,” she said.

Rubio said most of their employees are digitally adept but for those who are slow in adapting to upskilling, they are placed under a mentoring program to efficiently guide them toward digital transformation.

This means an employee needs regular upskilling to remain employable for several decades of his work life.
 
“Looking back, it was providential that we transform(ed) prior to the pandemic. It enables us to build relevant innovations that have proven to stand the test of this unprecedented time. We are poised to scale at a much faster pace and beyond recovery,” she said.

Rubio said their digitalization programs “are enabling a renaissance” that will “leap-frog Unionbank into the future.”

She said the pandemic has given them some realization and these include the fact that shift life of skills is only about five years and become even shorter as time flies.

“This means an employee needs regular upskilling to remain employable for several decades of his work life,” she added.

Image source: Freepik

Article source: PNA 

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