9 Jul 2018, 14:48 — 1 min read
Definition: A brand identity is how a business showcases itself and is perceived by its clients and consumers. The logo, design, slogan and differentiating characteristics are all a part of a brand’s identity.
Example: The brand identity of a popular soft drinks giant is that the product is cheap, refreshing and for bold young people.
Business insight: A brand identity can help make your business stand out among the competition. Customers may look to you for a certain differentiating qualities, leading to customer loyalty.
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Recommended articles for you
By Amy Radin
Call center agent turned mompreneur starts business with P1,000, now supplies to major malls & local establishments in R7
Coupled with determination and flair in cooking, Hazel Asignar launched her food business, Ninang’s Kitchen, and started selling bagoong (sautéed shrimp paste) in 2017 with only a capital of P1,000 and has since made money out of it.
5 Mar 2020, 13:04
18 Jan 2020, 12:30