9 Jul 2018, 12:18 — 1 min read
Definition: A brand identity is how a business showcases itself and is perceived by its clients and consumers. The logo, design, slogan and differentiating characteristics are all a part of a brand’s identity.
Example: The brand identity of a popular soft drinks giant is that the product is cheap, refreshing and for bold young people.
Business insight: A brand identity can help make your business stand out among the competition. Customers may look to you for a certain differentiating qualities, leading to customer loyalty.
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Recommended articles for you
By Geet Jalota
By Thunga MM
13 Aug 2019, 12:28
12 Aug 2019, 10:07
30 May 2019, 11:15