Brand Awareness - Business concept of the day
Branding & PR
8 Nov 2018, 09:30 — 1 min read
Definition: Brand awareness is the degree of consumer awareness of a brand and its related products. It refers to the level familiarity consumers have with a particular brand which may be due to its name, characteristics, logo, differentiated offerings etc.
Example: A company trying to enter into nutritional supplements space engaged with a fitness influencer on social media ahead of the it's products launch. This influencer marketing technique helped the company build brand awareness ahead of its product launch.
Business Insight: Brand awareness serves two functions. It ensures sustainable sales because of the brand value and repeat sales from loyal customer base and also prevents loss of customers to the competition.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Recommended articles for you
-
Economy May inflation higher-than-expected at 3.2%
-
Learning & Development 7 tips to make your conversation engaging
-
Employment & HR Optimize HR costs with workflow automation
-
Learning & Development How your past can affect your future with the decisions you make today
-
Learning & Development Deconstructing decision making
-
Digital & Technology Streamline your business without emptying your pocket
View GlobalLinker 's profile
Other articles written by GlobalLinker Staff
7 best practices to maximise your business profile’s impact
30 May 2019, 11:15
How to improve your digital profile in an hour? 7 easy hacks
29 May 2019, 14:29
Build the biggest and longest lasting brand – YOU
27 May 2019, 09:43
Become a UnionBank GlobalLinker Affiliate Partner
Users of UnionBank GlobalLinker are bound by Terms of Use
Enjoy Business networking on the go, Download App now!
Receive the link to download
+63
Search‘UnionBank GlobalLinker’
