6 Sep 2018, 13:19 — 1 min read
Definition: Business-to-Consumer (B2C) is a commercial transaction where a company markets and sells to end consumers. The sales loop ends at the consumer in the transaction.
Example: A retail store selling tyres to car owners.
Business Insight: Since scaling comes from acquiring new clients, marketing is an essential part of growing their business for B2C companies.
Posted byGlobalLinker Staff
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