Direct Marketing - Business concept of the day
Business Development
320 week ago — 1 min read
Definition: Direct Marketing is direct selling to the ‘end user’ rather than a third party or a middle man like a retailer. It's a direct communication between the business and the final consumer.
Example: The boutique shawl owner decided to engage in 'Direct Marketing' by reaching out to past customers directly on call and via e-mail using her directory in a bid to drum up business.
Business Insight: Direct Marketing can be in the form of advertising, marketing or communications.
Posted by
GlobalLinker StaffWe are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
Network with SMEs mentioned in this article
View GlobalLinker 's profile
Other articles written by GlobalLinker Staff
Declutter Your Business the Marie Kondo Way
26 week ago
Most read this week
Comments (3)
Please login or Register to join the discussion