Customer Capital - Business concept of the day

Customer Capital - Business concept of the day

Business Development

GlobalLinker Staff

GlobalLinker Staff

324 week ago — 1 min read

Definition: The relationships an organisation has with the people it does business with, including suppliers, ‘brand equity’, ‘loyalty’ and ‘goodwill’.

Example: The founder of the chain of well-known bakeries said the secret to her success was a focus on the building of customer capital in the early days of doing business through loyalty initiatives.

Business Insight: Customer capital, along with human capital, and structural capital, are the three kinds of capital that are not reflected in a firm’s balance sheet.

 

Comments (3)

Posted by

GlobalLinker Staff

We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.