How I managed to launch my decade-long dream business while embracing life’s challenges

How I managed to launch my decade-long dream business while embracing life’s challenges


Lerma Ermitanio

Lerma Ermitanio

168 week ago — 4 min read

I can't smell... and I can't taste flavors.

It has been like this for around two years now. ⁣

Well, once or twice a year I can smell and taste again, but that's when I'm on steroids. Just like now, I intentionally had my treatment during my birthday last week so I can have a sense of taste. However, the effect might not remain long, and I'll get back to the new normal me - no sense of smell and taste. ⁣

Only my family and a few close friends of mine knew about it. Though if you watched Hello Radiance's grand launch last Saturday, I shared about this condition. ⁣

Was I frustrated?⁣

Of course, yes. Who wouldn't be?⁣

I love eating and cooking! Though amazingly, I can still cook delicious food for my family. I can still taste the basics - sweet, sour, salty. But I only imagine those flavors.

My business before also depended on my sense of smell. I used to make perfumes. And I couldn't appreciate them anymore because of my condition. What could be more frustrating than that?⁣

But I learned to embrace who I am now

I learned to move forward and to not dwell on the things that will make me stop from claiming my dreams. ⁣

⁣Like what I shared in our skincare line's grand launch last Saturday, around 2019 I was already planning to give up Belle Âme Essentials and just start a new brand for my skincare/cosmetic line. ⁣

But I couldn't find the guts of letting Belle Âme go, until the pandemic happened. Businesses pivoted and so I did too.⁣

I had then a good reason to change the direction of my brand without causing so much surprise to its followers.⁣

I also learned to appreciate small things that I am blessed with.

Most of us ignore the things that we have - our sense of sight, our sense of smell - not until we lose it. ⁣

Every time we are given the opportunity to wake up, to have whatever we have now - we should always be thankful for those.

⁣Closed doors are just redirections

So don’t stay behind that closed doors for too long.

My sense of smell and sense of taste shut down, but it led me to fulfil my decade-long dream. It was actually a long-forgotten one, but God presented it to me again as I have been seeking guidance from Him on what should I do next. It is the birth of my skincare/ cosmetic business.

This is just the beginning though. I know I still need a lot of hard work and determination to achieve my goals. ⁣

This is why fixing our eyes to our dreams/goals is important

Whatever bumps or dead ends we encounter, we can work our way around to get to our finish line.⁣

It's like setting our destination on Waze. No matter how many detours or add stops we'll have, we can still get to where we really want to. ⁣

It's also important to be surrounded with the right people

I am just so blessed that the people around me, my family and friends, understand and support me. Also, my partner manufacturer, she's so passionate about what we do. That’s why there are a lot of amazing products ready to be released for our brand.⁣

My God has been always gracious to me.

I couldn't thank Him enough. He has been guiding me every step of the way. ⁣

I still get anxious about a lot of things, but what has been helping me is His words. ⁣

And so I am ending this post with this message. I hope this can brighten up your day too.⁣

But the Lord said, "My grace is all you need. Only when your weak can everything be done completely by my power." - 2 Corinthians 12:9 ERV. So I will gladly boast about my weaknesses. Then Christ's power can stay in me.

To explore business opportunities, link with me by clicking on the 'Invite' button on my eBiz Card.

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker


Posted by

Lerma Micua Ermitanio

MOMpreneurs Club PH founder / Entrepreneur / Mother