Marketing Automation - Business concept of the day
Marketing
1 Oct 2018, 12:11 — 1 min read
Definition: Marketing Automation is the tool that lets you 'automate' your marketing campaigns.
Example: Marketing automation via newsletters and online advertising helped the retailer increase its sales considerably.
Business Insight: Lead nurturing, behaviour-based strategies are marketing automation solutions that help speak meaningfully to your target audience.
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