15 Oct 2018, 14:30 — 1 min read
Definition: Smarketing is the integration of sales and marketing. Main objective of this activity is to have a seamlessly alignment of the two key functions with each other.
Example: The sales and marketing team collaborated, to understand buyer personas from the sales team, to enable the marketing team to target its desired customers accurately.
Business Insight: This practice results in an enhanced inter-departmental communication between sales and marketing and can result in revenue growth as high as 20% according to a study.
Posted byGlobalLinker Staff
We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.
25 Dec 2021, 15:29
1 Dec 2021, 20:04
24 Oct 2021, 17:21
Most read this week