Say No to Faux Pas! The Must-Know Trends for Start-up Online Fashion Businesses

Say No to Faux Pas! The Must-Know Trends for Start-up Online Fashion Businesses


UnionBank Publication

UnionBank Publication

303 week ago — 4 min read

We are living in the age when young people are more attuned to the latest fashion trends, both in the local and international fashion scene. This interest, and eagerness to get quality fashion items as quickly as possible, is good capital for online fashion businesses. Read on to find out how to keep up with the times and build up your online fashion business.


  • Know Your Market: Like several other fields, fashion has different niches. Determining what products you want to sell helps in narrowing down the kind of market you want to sell your products to. It is also more cost-effective in the long run, and helps you focus on getting your products to the people who want to buy them.

  • Make Your Name: Building up your brand’s identity makes it easier for gathering loyal customers. Having a memorable name and a unique selling point (USP) helps in reaching the audience you want. Earning a good reputation amongst both customers and fellow entrepreneurs goes a long way in making your business work. You are more likely to get recommendations if you are consistent in delivering quality products.

  • Check on Competition: Being on top requires more than just keeping up with the trends. Know what your competition can offer to the market. Keep tabs on what the customers want, and take note of what items normally go out of stock. Use this information in plotting out what your business can improve on.

  • Choose The Right Sales Channel: There are a lot of eCommerce platforms available online. You can choose from pre-built platforms like Etsy, Zalora, or Shopify or opt to have your own website built for you, like the option available at UnionBank GlobalLinker’s A few factors you have to consider though are your stocks, the transaction method you’re most comfortable with, and the payment plan for the platform.

  • Content and Product Presentation is King:  Selling clothes online is more challenging compared with physical stores where shoppers can actually see your products. It’s crucial to have high-quality product images as these will be their only basis for purchase. Furthermore, enticing straight to the point copies will help you seal the deal.

  • Social Media is Your Friend: As your business is on a digital platform, utilize the power of social media and the internet to get the customers in and the word out. Take your business to Facebook, Twitter, Instagram, and YouTube to reach more people. Learn about different kinds of ads you can deploy on these platforms and how you can use them for your business. Global social media use is skyrocketing, the clever marketer knows how to capitalize on this.


Check out the UnionBank GlobalLinker site at and learn how fellow entrepreneurs built their own businesses.


Download the UnionBank GlobalLinker App, available in both Android and iOS.



Comments (2)

Posted by

UnionBank Publication

We are a team of professionals providing relevant content to startups, micro, small and medium enterprises.