Business: Kitchen Joes

Co-Founder: Haibe Joe

Year it was founded:  1991

Industry: Food & Beverage

Location:  Zamboanga City

Despite wearing many hats as a certified public accountant and a law student, Haibe Joe remains passionate to manage her family business, Kitchen Joes, which was founded in 1991.

As the business continues to grow, Haibe and her family have also started a coffee shop, the Haibee Coffee.

In conversation with GlobalLinker (GL), Haibe Joe (Haibe) shares her business journey.

GL: Tell us about your business and how it came into being?

Haibe: My name is Haibe Joe. I’m a part owner of Kitchen Joes and Haibee Coffee. This is actually a family business that started way back in 1991. It was only three years ago that we established our own coffee shop and now we also offer a variety of food.  

GL: What are the challenges you have faced in establishing your business?

Haibe: The main challenge was finding the balance between product quality and business growth. We wanted to offer food and coffee at a very affordable price. But at the same time, we wanted our company to grow.  

GL: What role do you feel UnionBank GlobalLinker plays in connecting and assisting SMEs?

Haibe: One major role that UnionBank GlobalLinker plays is that it has created a digital platform for business growth. It’s a huge help because it provides an avenue where businesses can interact, learn, and at the same time, expand their network.

GL: What is your big business dream for your business?

Haibe: My big business dream is for Kitchen Joes and Haibee Coffee to be a global brand. We want our story to reach a multitude of people and give them the same experience every time they dine at our place. 

GL: What is your message to aspiring entrepreneurs?

Haibe: My message is simple: Wake up each day with a goal or purpose and go for it. Don’t worry about anything else because passion and belief are so powerful that you, yourself, can see and experience how far you can actually go.

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