4 ways to drive e-commerce sales for the upcoming holiday season

4 ways to drive e-commerce sales for the upcoming holiday season


GlobalLinker Staff

GlobalLinker Staff

24 Jul 2019, 09:30 — 4 min read

‘Ber’ months are just around the corner! This time signals the unofficial holiday season in the Philippines where you can start hearing holiday songs on the radio. It also marks as the best season for any business when it comes to sales as customers are starting to find great deals for gifts to their loved ones.

With just a month to go, you still have time to prepare and to start thinking about how you can attract customers to your online storeIf you want to leverage the upcoming holiday season to spike up sales for your business, here are some strategies you can apply:

1.  Make your e-commerce store visually appealing
Statistics shows that 93% of consumers consider visual appearance to be the key deciding factor in their purchasing decision. You can start with aligning the overall look of your e-commerce store to the upcoming holiday season. You also must take note of the importance of having the best and high-quality photos of your products. Online shoppers depend on the photos you display for them to buy your products. Make the pictures enticing, but still keep it real to avoid receiving negative feedback from your customers.

2. Offer bundle discounts and free shipping
Your customers are always on the lookout for great deals and best value for their money. Create bundle discounts for products related to the purchase of your customers. You can also offer a customized bundle where your customers have the freedom to personalize the products they wanted to include in the package. And who doesn’t want free shipping? For example, you can offer free shipping for every P1,000 worth of products purchased.

3. Launch a sale
Offering your products with huge discounts in a short period of time is proven to be effective. Create a sense of urgency for your customers by offering limited-time products and creating scarcity on certain products. For instance, you can launch a flash sale where you will be offering up to 80% discount within the next five hours.  Make sure that you utilize your social media pages to promote your sale program.   

4. Optimize your online store
Before launching any promotions of your store, you have to ensure that your website is well-optimized, which means it can cater to a huge amount of traffic without affecting its speed. You can easily lose a potential customer when he/she experience a slow website or a not so friendly site, so you should work on site optimization before advertising your promos online.

These are just some of the ways to help you and your e-commerce store prepare for the upcoming holiday season. Aside from applying these strategies, it’s also important that you understand the visitors’ behavior of your site. Leverage your site’s statistics and analyze your customer’s journey. From that, you can adjust your strategies and implement effective campaigns to boost sales for your business.

If you don’t have an e-commerce store yet, and planning to build your own, you can create your own e-commerce store for free with LINKER.store

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