Adapting to the new normal, the Sales Promotion Division (SPD) of the Fair Trade Enforcement Bureau (FTEB) who is mandated to issue sales promotion permits of promotional campaigns in the National Capital Region including those with national scope or coverage, launched an online portal called Integrated Registration and Information Systems (IRegIS) for its sales promotion application processing. The platform is an end-to-end solution anchored on the government’s Ease of Doing Business and Streamlining programs as well as health-related precautionary measures.

Issuance of Sales Promotion Permit is in compliance with Article 116 of Republic Act (RA) 7394 otherwise known as The Consumer Act of the Philippines, which requires that companies conducting sales promotion campaigns including beauty contest national in character, shall secure first a Sales Promotion Permit prior to the launching of such campaign.

To date, FTEB-SPD has been regularly receiving positive feedback from clients and stakeholders particularly from companies that are on a work-from-home arrangement on the convenience brought by the online sales promotion application processes. They have been commending the convenience and efficiency that the online portal has been providing since its inception.

“For the past six months, it has been really great using the IRegIS. It is very convenient on our part doing the application at home or in the office specifically on the instances that we have to edit or change something. It’s very time and cost-efficient since we don’t have to go to DTI every time we have a promo. It’s really a good innovation since everything is going digital nowadays,” one of FTEB-SPD’s clients states.

Due to the unprecedented and distressing economic effects of the pandemic, most companies are ameliorating their promotional activities to stay afloat and keep their businesses going.

“The launching of IRegIS is just one of our many plans and programs in providing more holistic and seamless processes to both consumers and clients,” FTEB Director Ronnel O. Abrenica underscored.

“This modernization is our way to become an active and leading partner in driving our country towards an inclusive, dynamic, and thriving economy,” said Consumer Protection Group (CPG) Undersecretary Ruth B. Castelo.

Image and article source: DTI