3 Jul 2020, 13:00 — 5 min read
We are all going through the COVID-19 pandemic. People are not allowed to socialize outside. Social or physical distancing is strictly imposed. This means that personal/face to face direct selling or doing transactions are not also allowed. But, being present in the digital/online world is highly encouraged and advantageous to anyone especially for a business.
If your business doesn’t have any online presence via a website, social media sites, or the likes, then probably people are not aware of you and your business. You probably don’t even exist on their radar.
This is crucial since awareness of the brand and being on the top of the mind mostly equates to product sales and higher demand; the real reason why big businesses spend more money on advertising campaigns.
In this era where connectivity using technology is becoming a necessity, everyone, specifically businesses, should be part of the world wide web. Not all consumers can listen to your agent’s sales pitch but they will definitely Googled up your company’s name and products or services offered, in their own free time.
Also read: How to start digitizing your business
A business website is really a subtle way to market all your products/services, without being a too pushy salesperson. It’s also an efficient way to let the world know about your competitive advantages by highlighting your brand against your competitors.
This helps you to establish an online presence and recall for your customers. You can even make it an interactive one by having a chatbot and a mini shop embedded in it. That way, existing and the future consumers can check out and directly pay for the products through your website. This will also maximize your opportunity to become more responsive to your client’s needs and give them a nice customer service experience (plus points for your business).
But not all businesses can afford to have a website, that’s why there are many platforms (like 1Export Trade and Services Inc) that help existing and aspiring entrepreneurs.
We knew for a fact that marketing one product locally can already be too costly. How about if you have a lot of products to offer to the consuming public worldwide? And you can’t just do what traditional marketers/salespeople do in this new normal world. Then most likely, you would use social media sites like Facebook Marketplace, Instagram or a selling platform like Carousel, Shopee, and Lazada.
What’s the common factor in those I cited above is that they are giving customers a more comprehensive list of choices at the palm of their hands. It’s so convenient and resources (time and money spending activities) are maximized while using minimum efforts (minimax) in using those platforms. It gives a win-win situation for the producers, suppliers, and consumers as well as the people in between transactions. Every product ordered is eventually paid and that’s giving life to the business.
Another advantage of going digital is the ease of having clear and complete documentation of your company’s transactions. This would only be possible if you have practiced a neat and systematic way of doing things and paper trails, for you and your clients. And instead of filing physical paperwork, you can just upload and back it up in your preferred portal (Cloud, Google, etc.). That’s an eco-friendly way of documentation. You can also just retrieve the perpetual copy of files if needed.
Going digital may seem to be costly at first glance. Yet, it’s a crucial investment to make if you want your business to survive and thrive in the new normal world. With its features, advantages, and benefits, who would not love to go digital nowadays? Maybe there’s one or few, but their existence would not be known anymore in the future.
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Posted byDaniel Santos Remo
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