Caravan: Helping MSMEs reach the US market

Caravan: Helping MSMEs reach the US market

Digital & Technology

Daniel Remo

Daniel Remo

24 Jul 2020, 13:30 — 4 min read

Due to the spread of the COVID 19 pandemic, people nowadays are looking for a safer way to earn money. The most convenient way is to do almost everything digitally. From conducting meetings and presentations, to watching movies and theater plays etc., everything is almost done online.

Given our current situation, online selling is a no brainer to do. You just need to have consumers buy your products and get supplies from a reliable supplier. But of course, you need to have a convenient and safe way to deliver your items from one point to another. In this way, you are already doing product distributorship, acting like being part of a caravan.

Also read: Going digital is the future of business

Have you ever heard the word Caravan? How about the Filipino word ‘Bayanihan’? Are you ready to experience Filipino culture particularly the well-loved Pinoy food in the comfort of your home?

Caravan is known as a group of travellers, merchants or pilgrims, journeying together for safety in passing through deserts, hostile territory, etc. It was part of the world history of the Silk Road, the first World Wide Web, consisting of different interconnected roads and paths from East (China) to West. It is also where the exchange of goods, languages, traditions and cultures in general took place.

The Filipino word Bayanihan, on the other hand, comes from the word ‘bayani’ (hero). It first appeared in 1745 from the book ‘Vocabulario de la Lengua Tagala’ by Juan de Noceda & Pedro de Sanlucar. It means ‘Obra Comun’ or group work.

With this in mind, 1Export, a tech-enabled exporting company based in the Philippines, came up with an initiative to help Filipino MSMEs in this challenging time. It is a digital way of empowering the local businesses through an end-to-end buying portal called CARAVAN. It is where the DIGITAL BUYanihan will take place.

See offer: 10% on export services to grow your business globally!


Caravan is a global business distribution system done in the comfort of your own home. It is a bold, dynamic, vibrant, and friendly online community where you can buy new and exciting world-class Filipino products, of which are all US FDA-approved.

Why should you be part of CARAVAN?

Caravan is the next big thing in the US market. Quoting the words of the late Chef Anthony Bourdain: “It's time for Filipino food to get its limelight as America's favorite cuisine.”

With the presence of Filipino communities all over the world, particularly in every state in the United States, this thing is not impossible to happen. Filipino cuisine is great and well-loved but lacks exposure in the global market. Even the late Anthony Burdain loved Filipino food and said that this is the next big thing.

Caravan will showcase well-loved Filipino food like the crunchy chicharon, sweet pastillas, and other Pinoy favorites for snacks.

The Caravan project is open for all Overseas Filipinos at least a bonafide US permanent resident, living in the US and enthusiastic and energetic to gain shared experiences in celebrating the Filipino culture. This is also a great way to ignite your entrepreneurial spirit and reconnect with the Filipino community members in your area.


By becoming the distributor turned brand ambassador in your respective areas, you are also helping out the Philippine economy to bounce back. Everything can be done in your own free time, at the comfort of your home. You can even start with just using a smartphone. Caravan is an efficient way of becoming a modern digital hero thru buyanihan. “

Be a PINOY HERO through Caravan!

Image source: Shutterstock

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Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.


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Daniel Santos Remo

Good day! 1Export a l tech-enabled exporting company that helps lower down the barriers of exporting and innovate global trade. We help MSMEs access the global market by...

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