Project Big Brother: Equipping MSMEs with digital tools & strategies to adapt to the new normal

Project Big Brother: Equipping MSMEs with digital tools & strategies to adapt to the new normal

Digital & Technology

UnionBank Publication

UnionBank Publication

20 Aug 2020, 15:30 — 4 min read

Micro, small, and medium enterprises (MSMEs) are facing uncertainties dealing with the impact of COVID-19 pandemic. Although some are able to continue their operations, others are having a difficult time to get by.

While the new normal is digital, not everyone is equipped with the right knowledge and tools to embrace the change.

This is why UnionBank GlobalLinker, in partnership with Growth Nest, has established Project Big Brother which aims to guide and help MSMEs navigate the new normal by leaning into digital strategies and tools.

Growth Nest is a digital platform focused on educating SMEs, entrepreneurs, and marketers to thrive, and is founded by a digital marketing expert, Francisco Maldonado, who has a successful digital marketing career for two decades. He has worked with international brands and Fortune 500 companies and has been part of some of the largest social advocacy campaigns across the globe.

“Together in this partnership, we are bringing proven methods and a growth mindset to businesses so they can pivot into success,” Maldonado shares.

What can you expect from Project Big Brother

  • Discuss your queries on digital marketing and other growth hack methods with experts
  • Get relevant content and learn proven methods for growth and profitability
  • Be equipped with practical skills to improve your social media and digital strategies

Through Project Big Brother, experts from Growth Nest are available to respond on questions related to lean startup, digital marketing, and growth hack strategies.

The experts are like your big brothers who are more than willing to mentor and help you adapt to the new normal where technology and digital strategies are essential for your business to survive and thrive.

"Having a partner or a big brother who can guide and advise you properly is beneficial for all business owners. This is where our partners from Growth Nest are really good at. We are happy that they accepted the partnership to be a 'big brother' and bring their playbooks on social media acceleration to the whole UnionBank GlobalLinker members," expresses Jaypee Soliman, Vice President - SME Platforms Head of UnionBank. 

Free Social Media Accelerator Course

To kick off the initiative, we are giving away a free social media accelerator course to all members of Project Big Brother!

The course has been designed to help you learn the principles you need to launch and manage Facebook ads like a pro in less than two weeks!

In this course, you will learn the following:

+ The Best Practices to Set Up business presence on Facebook
+ Proven Methods from the best social media strategies around the globe
+ How to Avoid Pitfalls with our tips based on +10 years of Facebook Ads experience

You can join Project Big Brother group on UnionBank GlobalLinker – the forum is free to access for all MSMEs in the country (sign up is free!). Post your concern in the discussion board. 

Aside from consultation, Project Big Brother will also organize a series of webinars and share a series of relevant content to provide MSMEs the necessary digital tools while navigating through the new normal.

Join the webinar on Wednesday, August 26 for free: Social Media Accelerator: Best Practices to Launch High Performing Ads 

For any concerns about Project Big Brother, you can also reach out at . The team behind Project Big Brother is more than happy to assist you. 

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UnionBank Publication

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