25 Nov 2020, 13:58 — 6 min read
December is just around the corner! The most festive month of the year marks the season for people to spend money on gifts for their loved ones and friends.
Amid the economic impact of the global pandemic, many people are still keen to support local businesses. In a study of 2,000 people conducted by Groupon, they found out that 75% plan to support local merchants as much as possible once restrictions get lifted.
The Department of Trade and Industry (DTI) also launched ‘Buy Local, Go Local’ campaign to help micro, small, and medium enterprises (MSMEs) like you bounce back in the new normal.
To maximize these opportunities, you need to prepare not just your online store but also your entire business. Here are some effective and proven strategies to increase your sales this holiday season.
Preparing a festive-based promotion can help your customers when it comes to their purchasing decisions. Create holiday visuals and content for your online store to catch the attention of your prospects and customers.
Holiday content and visuals you can work on:
There is a lot of content and visuals that you can play around with. If you are looking for more pegs, you can explore Pinterest platform.
Work with your team so you can plan and execute your holiday-based strategies well.
People are now more active online than ever, so you have to make sure that your products or services get noticed particularly for those potential customers whose wallets are ready for their holiday purchases.
How to prepare your social media channels this holiday:
Are your products holiday ready? One thing that can help you in increasing sales is to approach your product or services as a gift package.
Give your customers a compelling view on why your products are gift-worthy. Don’t hard sell; tell a story! For example, tell the story of the person who would love your products.
People feel good when they help. You can leverage on this messaging that by supporting your business, they don’t only support a local business, but they also help the economy recover from the pandemic.
Ideas you can explore when you leverage on ‘Buy Local, Go Local’ campaign
Collaborate with your fellow local business owners that can complement your products. This is proven to widen your reach and online presence. You can also pitch your collaboration to local influencers or media to make some noise.
This holiday season can be a little bit tight due to the impact of the global pandemic, but these strategies don’t cost much. If you need a boost to your working capital, SeekCap offers short-term loan to meet your business needs. You can apply here.
Keep working on your creativity and strategies to make the best out of this holiday season!
Don’t have an online store yet? You can create your online store on UnionBank GlobalLinker for free!
Posted byAiramae Algentera Guerrero
I shine the spotlight on business owners who are doing exciting and innovative work by featuring them as part of our 'SME Inspirations' series. Connect with me and share...
Recommended articles for you
1 Jan 2021, 13:00
28 Dec 2020, 14:30
21 Dec 2020, 14:30