Whether you want to admit it or not, going digital for every business is no longer an option, but a necessity – either you digitize or perish.

It doesn’t matter if your business is large or small; going digital can help your business grow.

It may be overwhelming from the start, hearing different terms like digital marketing, digital transformation, digital engagement, workflow automation etc. But you will surely reap a great reward if you can flexibly adapt to the rapidly-changing business world.

How should I start going digital?

“Going online is the first major step for business to thrive on digital,” Unionbank Vice President Dino Velasco shared in an interview with ABS-CBN.

Having an online presence is essential if you want to stay ahead of the competition.

Do you have your website where your customers can avail your services or products? Do you engage with your customers in different social media platforms? Do you use different innovations and technologies to improve your business?

To help you see the huge potentials of going digital, here are the three ways on how it can help your business:

1.    Reach your target customers anywhere

Traditional brick-and-mortar setup is bound by location, but if you go digital, build your website and use it to sell your services or products,   it gives you limitless opportunities to reach your target audience at the same time attract more potential customers. If you use some proven digital strategies to market it, then you can go big!

For example, you can set up a FREE e-commerce store in Unionbank GlobalLinker through the Linker.store found in the Biz Offers of the platform. Creating an e-commerce store for your business can help you make more sales compared to only having a physical store.

2.    Lower cost for advertising your products/services

Gone are days when you can only reach your customers via print, television and radio advertisements. Welcome to the digital era where you can now use online marketing tools to advertise your product or services without spending a huge chunk of money.

To leverage the digital world to advertise your products and services, you can do the following:

• Create a blog for your business
• Post relevant content to your Company’s social media channels.
• Start updating your Company’s page in your Unionbank GlobalLinker account.
• Create a video that shows your product/services and post in Youtube or in your website.
• Learn how to do email marketing
• Learn how to run an advertisement campaign to different social media channels

3.    Help you become an authority to your industry

This starts from improving your visibility online. Posting relevant content to your website, and social media accounts for your customers and industry can help build your authority.

Let’s say, you want to become an SME expert, you can start writing for GlobalLinker - Just go ahead to Biz Forum and click Write an Article! - This activity can help you reach not only few but thousands of SMEs in the Philippines and in other countries like India and Thailand.

These are just some of the many ways how going digital can help your business. If you want to take your understanding in marketing your products or services in the digital world to the next level, there is an available course from Coursera found in the Biz Offers of this platform.

So, how about you?  

How’s the digital journey of your business? Are you coping up or are you having a hard time? Let us know in the comments section!

To explore business opportunities, link with me by clicking on the 'Invite' button on my eBiz Card. 

Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views, official policy or position of GlobalLinker.