Is your business ready for the holiday season?

Is your business ready for the holiday season?

Marketing

Trixie Cruz

Trixie Cruz

23 Sep 2022, 14:44 — 3 min read

In the Philippines, it’s never too early for the Christmas season. Once September 1st hits, Christmas music starts playing on the radio and retail stores slowly release holiday merchandise and décor.Filipino’s will take any chance to prolong the Yuletide cheer. 

 

It’s no secret that during this time, businesses experience a chunk of their annual sales due to holiday shopping. It’s important to be prepared for the BER months so that business owners can capture sales.  

 

Dress up your store in holiday décor 

 

A study on decision making suggests that the ambiance of a store can affect how long and how much a customer will spend in your store. From what they see, hear and even smell, what customers experience in-store affects their shopping behaviors. By playing some Christmas music and putting up a Christmas tree and mistletoe, this evokes nostalgia and memories that will encourage them to spend more this time of year. 

 

Stock up & be prepared 

 

In order to make your holiday sales, you have to make sure you have something to sell. It’s important to plan out your inventory and replenish your fast-moving products. If you have data on sales performance from previous years, this would be a good basis to forecast your stocks. Make sure to include a buffer for key items in case there’s a boost in movement. 

 

Also ensure that your manpower is covered. We all know how tiring the Christmas rush can be. If you need to hire more staff for this, now is the best time. Train them before things get too hectic and stressful. If your business is in need of more capital to hire manpower, consider applying for a business loan via SeekCap. Learn more about their offers and loan application here. 

 

By playing some Christmas music and putting up a Christmas tree and mistletoe, this evokes nostalgia and memories that will encourage them to spend more this time of year. 

 

Expand payment options 

 

Cash is always king, but in this digital age, it is important to offer different payment options for your customers. Make sure you are able to receive credit or debit card payments and also branch out into accepting payments via QR codes and fund transfer. More ways to capture payments translates to more sales for your business. 

 

 

Image source: Canva 

  

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