Marketing Campaign - Business concept of the day

Marketing Campaign - Business concept of the day


GlobalLinker Staff

GlobalLinker Staff

5 Nov 2018, 18:07 — 1 min read

Definition: Marketing campaigns promote a product through different media, including television, radio, print and online platform. It's a series of activities undertaken by a company itself or a third party to increase awareness for a particular offering or a portfolio of offering through several mediums and its channels. A marketing campaign has a limited duration. 


Example: During the festive season, a owner selling fashion apparel and footwear launched a marketing campaign to make it's current & prospective users aware of the limited time offers the business was offering on its new range of festive products. 

Business Insight: Experts project that by 2021, marketing leaders will spend 75% of their budget on digital marketing given its popularity in taking over traditional forms of marketing including print, radio, and television etc. 


Posted by

GlobalLinker Staff

We are a team of experienced industry professionals committed to sharing our knowledge and skills with small & medium enterprises.

Recommended articles for you

Join a growing community of 300,000+ SMEs. Create your account now.

Already a member?

Log in


Visit mobile site